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PERFORMANCE SUNSCREEN! Definition from the creators of the category

September 14, 2021

PERFORMANCE SUNSCREEN! Definition from the creators of the category

What is a Performance Sunscreen? Who decided what constitutes as performance for a sunscreen?

Jeff and Josie Kletter launched a sport body care in line of products at 1994 at the Commonwealth Games in Victoria, BC. The line included topical analgesics, daily use products and Performance sunscreen.

In 2001, when sitting around a table with Brian Maxwell ( former co-founder of Powerbar), Jeff and Josie Kletter (founders of Kinesys) discussed what makes their products different than others? The Kletter's announced that they made Performance Sunscreens and Brian Maxwell asked, "what would the attributes be of a Performance Sunscreen?"

The Kletter defined a performance sunscreen category as it needed to be:

*Oil, Alcohol, PABA, Preservative, Paraben and Gluten Free

*Broad spectrum protection of UVA/UVB rays

*Hypoallergenic (less like to cause a reaction) and non-comedogenic (won't block pores) allowing the skin to breathe- athletes/humans need to perspire to regulate their body temperature

*Water & Sweat Resistant (80 mins) 

*It had to be cruelty free/ not tested on animals and Vegan

*It couldn't contain nuts, nut oil, soy, dairy, eggs or colorants

*It needed to have at least one topical anti-oxidant to scavenge free radicals 

To add to the Performance sunscreen category, the love of the planet needed to be included, meaning the packaging had to be recyclable and sustainable, using "clean" energy (wind or solar) during production

THIS would be categorized as a PERFORMANCE SUNSCREEN, and with BÜ the Kletter's continue to improve on this by eliminating synthetic fragrances and looking into more sustainable ingredients, when available





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