BU is a health and wellness brand empowering people to live a happy and healthy lifestyle.

The BU Mission

To create products you'll love to wear! Safe and effective for you and the planet.

Our Mantra

Be Happy, Be Healthy, Be you! ...and stay protected!

Why our products?

Good for you

Scientifically proven, dermatology recommended.

Performance Sunscreen

Highly effective formulations used by the world's best athletes.

100% transparency

We believe "less is more". We put in the fewest ingredients to yield the best results!

What we believe

At BU, we’re passionate about creating products that feel as good as they are effective, which is why you’ll love wearing them everyday


You shouldn’t have to choose between what works and what’s good for you.

- Josie Kletter- Co-founder

It’s time to be you!

Sign up to hear about the latest news and exclusive offers

Thank you!

Sun Protection Essentials

DSCF2257.jpg

SPF 30 Ultrafine WOWmist
DSCF2260.jpg

SPF 50 Sprays
DSCF2266.jpg

SPF 50 Kids Sprays
UV Apparel

UV Apparel