Home to the Sunscreen Evangelist™ Since 1994
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Dermatologist Approved

Free of Alcohol, Oils, Gluten, PABA, Preservatives, Oxybenzone and Parabens

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Athlete Tested

Designed to work harmoniously with your active lifestyle

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Sustainably Made

Filled at 100% solar powered facility, active & inactive ingredients degrade & are biodegradable

Explore Essentials

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Silky Smooth Formula That Will Make You Say WOW!
WOWMist™ Performance Sunscreen

Stay Protected With BÜ


Good For You & The Planet

Performance Sunscreen

Designed for Athletes, Backed by Science


At BÜ, we understand athletes need reliable, effective sunscreens. We create high-performance sunscreens with FDA-approved ingredients that protect against aging, even in extreme conditions. Our formulas are made to move with you, keeping your skin strong, healthy, and resilient.

Our Commitment

Combating Melanoma Together


Together, BÜ Sunscreen and Melanoma Research Alliance are driving a vital mission to encourage sun safety practices, educate the public, and combat melanoma through meaningful research and advocacy.

Join the Clean Ocean Movement

Removing One Pound of Plastic With Every Order


Support a cleaner, healthier ocean with every order you place. For just $2 at checkout, you can help remove one pound of plastic and trash from the ocean through 4ocean’s full-time global cleanup efforts. Together, we can turn the tide on ocean pollution—one pound at a time.

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Loved by Thousands

Discover the BÜ Difference


I love the product!

“The sunscreen applied very light without the heavy greasiness of a lot of products. I was out in the sun all day, on the water, and playing some pickleball and it did the job perfectly. Happy to report I left FL without sunburn.”

-Derrick Hinnendael

4Ocean Specialist

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Brilliant product

Absolutely brilliant! You don’t feel it, it leaves your skin GLOWING and actually protects you. PLUS it’s Not sticky at all. So you look good, feel good and keep your skin good. Recommend it to everyoneeeeeee

-Carla

Happy Customer

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BU Sunscreen is excellent

BU Sunscreen is excellent, I mean really great. I’ve experimented a ton with sunscreens for use during sports and hot weather. Most clog your pores and cause you to sweat excessively, interfering with your body’s natural cooling mechanisms. Yours does not! You’ve done a really great job with the formulation. Congratulations!

-Dean Karnazes

Ultramarathon Man

Press

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Join BÜ Rewards

Join Our Team BÜ Rewards Program


Create an account to get exclusive rewards and special discounts. Start earning in just one click!