Inspired by this magical place, Malibu (the bu), Jeff & Josie ended up spending even more time outdoors. Although Malibu is known celebrities who live and play here, amazing beach homes, it has quite a rural/small town feel, organic and mindful. People who care and what to make a difference for the good. Malibu – where we could research, fit, design and iterate bü sunscreen and bü UV apparel products. Malibu offers the perfect challenge: sun, sand, surf, skin on a daily basis.