In 1997, Josie met Brian and Jennifer Maxwell, co-founders of Powerbar. After hearing his take on the sunscreens that Jeff & Josie had developed, they went on to define the characteristics of a True Performance Sunscreen.
Introducing the FIRST True Performance Sunscreen:
✓ Convenient Microspray Application: "WowMist" - Fast & Easy
✓ Oil, Alcohol, PABA, Preservative, and Paraben-Free
✓ Cruelty-Free and Vegan ✓ Gluten-Free
✓ Hypoallergenic and Non-Comedogenic
✓ Water & Sweat Resistant (80 minutes)
✓ Topical Antioxidant Vitamin E to Combat Free Radicals
✓ Elite Athlete Approved Performance
✓ Most importantly, environmentally aware, using recyclable bottles and sprayers produced in a solar power manufacturing facility
With BU, there's no need to rub it in (although it's still effective if you do), and it dries quickly without leaving an oily residue to interfere with grip or comfort. It's designed to withstand rigorous activity while allowing your skin to breathe normally.
Introducing BU Performance "WowMist™" Spray Sunscreen:
Safeguard your skin from harmful Broad Spectrum UVA and UVB rays with our comprehensive range of performance sunscreens - perfect for athletes and families.
Sensitive Skin Formulation:
We've said goodbye to irritants like fragrance, oil, alcohol, PABA, and preservatives.
BU products steer clear of nanoparticles, nuts, nut oil, gluten, eggs, soy, sulfites, and colorants.
Ideal for Special Populations:
Our sunscreens are suitable for individuals with unique conditions, such as diabetes, lupus, vitiligo, dermatomyositis, scleroderma, and those taking non-steroidal anti-inflammatory drugs.