In 1997, Josie met Brian and Jennifer Maxwell, founders of Powerbar. After hearing what Brian had to say about the sunscreens that Jeff & Josie had developed, they went on to define the characteristics of a performance sunscreen.


✓ Fast & Easy Microspray Application: "WowMist"

✓ Oil, Alcohol, PABA, Preservative, and Paraben Free

✓ Cruelty-Free and Vegan ✓ Gluten-Free

✓ Hypoallergenic and Non-Comedogenic

✓ Water & Sweat Resistant (80 minutes)

✓ Topical Antioxidant Vitamin E to Combat Free Radicals

✓ Natural essences; Sage and the other Citrus 

✓ Environmentally aware, using recyclable bottles and sprayers

✓ Filled in a solar powered GMP facility, making bu virtually carbon neutral

✓ Elite Athlete Approved Performance

Introducing BU Performance "WowMist ™" sunscreen:

Why WowMist? When applied properly, it's what 80%++ of the people say, Wow! It feels like nothing! Dries in minutes and protects from Broad Spectrum UVA and UVB rays - perfect for athletes and families.

Sensitive Skin Formulation:

We've said goodbye to irritants like oil, alcohol, PABA, preservatives, gluten and fragrance. The sprays with fragrances use natural essences. 

BU products steer clear of nanoparticles, nuts, nut oil, gluten, eggs, soy, sulfites, and colorants.

Ideal for unique skin types:

Our sunscreens are suitable for individuals with unique conditions, such as diabetes, lupus, vitiligo, dermatomyositis, scleroderma, and those taking non-steroidal anti-inflammatory drugs. To make sure it could work for you, mist a little on the inside of your wrist, let it dry and see how it feels.

 *Note: remember that everyone is different, we hope bü sunscreen will work for you, try it for your self and please let us know your thoughts.