The Sunscreen Evangelist: Jeff Kletter – Champion of Sun Safety Since 1994
Who Is Jeff Kletter? Jeff Kletter isn’t just a sunscreen expert; he’s a sun safety crusader, an educator, and a passionate advocate for a healthier, sun-protected life. Known as the SPF Evangelist—a title bestowed upon him by Michael Hodgson and Marcus Woolf in 2003—Jeff has made it his mission to make sun protection an essential part of outdoor experiences.
With over three decades of hands-on experience in the industry, Jeff’s journey began long before the world took notice of how vital sun safety is. His commitment to creating effective, enjoyable-to-wear sunscreens stems from both personal passion and professional expertise. Jeff’s message is simple but profound: sun protection isn’t just a necessity; it’s a lifestyle.
The Origins of a Movement
It all began after meeting his wife to be, Josie, in 1993. In 1994 when Jeff first entered the sunscreen industry with their brand, Kinesys, and by 2003, at the Outdoor Retailer event, he had earned the nickname "SPF Evangelist" for his hands-on approach. At events, Jeff could be seen tirelessly applying sunscreen to attendees, with the precision and speed of a race-car mechanic, ensuring everyone was safely shielded from the sun’s harmful rays. His infectious energy and tireless passion for educating others have made him a trusted name in the field.
BU Sunscreen: Built on Passion, Protection and Individuality
Jeff and his family moved to Malibu in 2011. Inspired by the laid-back, carefree lifestyle of Malibu locals and visitors alike.
Jeff co-founded BU Sunscreen in 2017, a brand that encourages people to "always be you" while staying safe in the sun.
At the heart of BU Sunscreen lies a powerful message: B U – Be You. The brand’s logo isn’t just a name; it’s a symbol of individuality, self-expression, and happiness. The umlaut over the "Ü" even resembles a "happy" face, reinforcing the joy and freedom that BU Sunscreen wants to spread. Whether you're an outdoor athlete, a beachgoer, or someone with sensitive skin, BU encourages you to embrace who you are and enjoy life to the fullest—without worrying about sun damage.
Educating and Advocating: The Role of the Sunscreen Evangelist
As the Sunscreen Evangelist, Jeff's mission is to demystify sun protection and debunk common myths. He advocates for:
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Daily Sun Protection: Sun exposure happens year-round, not just at the beach or during outdoor sports. Jeff educates others on the importance of using sunscreen daily, even on cloudy days.
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Understanding Ingredients: Jeff empowers consumers to read labels and choose sunscreens that are both safe and effective, especially those free from common irritants and harmful chemicals. His advocacy includes educating others about the benefits of vegan and cruelty-free products.
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Sustainability in Sun Protection: Jeff champions the importance of using sunscreens that protect not just your skin but the environment as well. He’s on a mission to eliminate unnecessary chemicals and harmful practices from the sun care industry.
Sun Protection Made Simple For Jeff, sun safety shouldn’t be complicated. He spreads the message of simplicity, health, and happiness, making sunscreen a positive part of everyday life:
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“WowMist™” Technology: The ultra-fine mist technology in BU Sunscreen allows for quick, effortless application that leaves no residue and dries instantly. It’s a crowd favorite for athletes and families alike.
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Products You’ll Love to Wear: With a focus on light, breathable formulas that leave your skin feeling smooth and moisturized, BU Sunscreen embodies Jeff’s ethos—protection should feel great.
Leading by Example- Educating and Advocating
Jeff leads BU Sunscreen with authenticity, personally demonstrating his dedication to sun safety. He has been sprayed over 1 million times. Whether he’s out educating others at events, creating new product lines, or staying ahead of environmental trends, Jeff is always at the forefront of innovation in the sun care industry. His advocacy work is tireless, ensuring that the message of proper sun protection reaches as many people as possible.
Join the Movement- Protect Your Skin, Be You, and Protect the Planet
Jeff’s mantra is simple: Protect your skin, live freely, and always just be you. Through BU Sunscreen, Jeff is inviting everyone to take part in a healthier, safer, and more enjoyable way of living in the sun.
The Sunscreen Evangelist’s Key Messages:
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Sun Safety is for Every Day: It’s not just for sunny days or beach vacations—sun protection is a daily necessity.
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Education First: Jeff focuses on empowering consumers with knowledge—how to choose the right sunscreen, why ingredients matter, and how to care for their skin safely.
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Sustainability Matters: Jeff is dedicated to creating products that protect the planet as much as they protect people. Through recyclable packaging, solar-powered production, and biodegradable ingredients, BU Sunscreen is pushing the boundaries of eco-friendly skincare.
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Feel Good in Your Skin: Sun protection should feel good. BU Sunscreen is lightweight, breathable, and uses safe and effective chemicals, making it a pleasure to wear.